Helping Brands Grow and Stand Out with Tailored Marketing Strategies
Helping Brands Grow and Stand Out with Tailored Marketing Strategies
Helping Brands Grow with Tailored Marketing Strategies
From strategy to execution, I help you craft marketing plans that drive real growth, create meaningful connections, and build communities that turn customers into advocates.
From strategy to execution, I help you craft marketing plans that drive real growth, create meaningful connections, and build communities that turn customers into advocates.
From strategy to execution, I help you craft marketing plans that drive real growth, create meaningful connections, and build communities that turn customers into advocates.
Trusted by:
Ranked #1 Linkedin
Ranked #1 Linkedin
Growth & Strategy Expert in Australia/New Zealand
Growth & Strategy Expert in Australia/New Zealand
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Brands Served
Brands Served
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Linkedin Community
Linkedin Community
Ranked #1 Linkedin
Growth & Strategy Expert in Australia/New Zealand
+
Brands Served
+
Linkedin Community
Ranked #1 Linkedin
Growth & Strategy Expert in Australia/New Zealand
+
Brands Served
+
Linkedin Community
What problems I solve
What problems I solve
What problems I solve
What problems I solve
This is for you if:
This is for you if:
This is for you if:
You’re overwhelmed with lack of clarity
Feeling lost or overwhelmed by all the marketing options? You’re not alone. Many brands struggle to figure out what activities to prioritize to achieve real growth.
You’re overwhelmed with lack of clarity
Feeling lost or overwhelmed by all the marketing options? You’re not alone. Many brands struggle to figure out what activities to prioritize to achieve real growth.
You’re overwhelmed with lack of clarity
Feeling lost or overwhelmed by all the marketing options? You’re not alone. Many brands struggle to figure out what activities to prioritize to achieve real growth.
You’re overwhelmed with lack of clarity
Feeling lost or overwhelmed by all the marketing options? You’re not alone. Many brands struggle to figure out what activities to prioritize to achieve real growth.
You have time constraints
You’re busy running your business, and there’s just no time to create a cohesive marketing strategy or manage campaigns effectively.
You have time constraints
You’re busy running your business, and there’s just no time to create a cohesive marketing strategy or manage campaigns effectively.
You have time constraints
You’re busy running your business, and there’s just no time to create a cohesive marketing strategy or manage campaigns effectively.
You have time constraints
You’re busy running your business, and there’s just no time to create a cohesive marketing strategy or manage campaigns effectively.
Your campaigns are ineffective
Investing in marketing that doesn’t deliver results is frustrating. Without a clear strategy, it’s easy to waste time and money on efforts that fall flat.
Your campaigns are ineffective
Investing in marketing that doesn’t deliver results is frustrating. Without a clear strategy, it’s easy to waste time and money on efforts that fall flat.
Your campaigns are ineffective
Investing in marketing that doesn’t deliver results is frustrating. Without a clear strategy, it’s easy to waste time and money on efforts that fall flat.
Your campaigns are ineffective
Investing in marketing that doesn’t deliver results is frustrating. Without a clear strategy, it’s easy to waste time and money on efforts that fall flat.
You’re struggling to stand out
In a crowded market, standing out feels impossible. Building a loyal audience and getting noticed requires more than just good products or services.
You’re struggling to stand out
In a crowded market, standing out feels impossible. Building a loyal audience and getting noticed requires more than just good products or services.
You’re struggling to stand out
In a crowded market, standing out feels impossible. Building a loyal audience and getting noticed requires more than just good products or services.
You’re struggling to stand out
In a crowded market, standing out feels impossible. Building a loyal audience and getting noticed requires more than just good products or services.
"Chanel's guided discovery workshop helped us dig deep and work through what our biggest marketing challenges and opportunities were. It is quite a skill to get Founders and leadership teams to go beyond the obvious. Her final marketing strategy and implementation timeline gave us a super-clear direction and pathway forward."
Nichola Quail
Founder at Insights Exchange
"Chanel's guided discovery workshop helped us dig deep and work through what our biggest marketing challenges and opportunities were. It is quite a skill to get Founders and leadership teams to go beyond the obvious. Her final marketing strategy and implementation timeline gave us a super-clear direction and pathway forward."
Nichola Quail
Founder at Insights Exchange
"Chanel's guided discovery workshop helped us dig deep and work through what our biggest marketing challenges and opportunities were. It is quite a skill to get Founders and leadership teams to go beyond the obvious. Her final marketing strategy and implementation timeline gave us a super-clear direction and pathway forward."
Nichola Quail
Founder at Insights Exchange
"Chanel's guided discovery workshop helped us dig deep and work through what our biggest marketing challenges and opportunities were. It is quite a skill to get Founders and leadership teams to go beyond the obvious. Her final marketing strategy and implementation timeline gave us a super-clear direction and pathway forward."
Nichola Quail
Founder at Insights Exchange
Features and benefits
Features and benefits
Features and benefits
Features and benefits
How I help your brand stand out
How I help your brand stand out
How I help your brand stand out
I help businesses and brands like yours craft strategies and campaigns that drive growth, build communities, and create real impact. Here’s what you’ll gain when we work together:
I help businesses and brands like yours craft strategies and campaigns that drive growth, build communities, and create real impact. Here’s what you’ll gain when we work together:
I help businesses and brands like yours craft strategies and campaigns that drive growth, build communities, and create real impact. Here’s what you’ll gain when we work together:
I help businesses and brands like yours craft strategies and campaigns that drive growth, build communities, and create real impact. Here’s what you’ll gain when we work together:
01
Marketing Strategy Development
Get a clear, tailored strategy designed to help your FMCG, SME, or growing brand achieve sustainable growth and set clear priorities.
01
Marketing Strategy Development
Get a clear, tailored strategy designed to help your FMCG, SME, or growing brand achieve sustainable growth and set clear priorities.
01
Marketing Strategy Development
Get a clear, tailored strategy designed to help your FMCG, SME, or growing brand achieve sustainable growth and set clear priorities.
01
Marketing Strategy Development
Get a clear, tailored strategy designed to help your FMCG, SME, or growing brand achieve sustainable growth and set clear priorities.
02
Community Building
Build a loyal audience that genuinely connects with your brand through authentic engagement and strategic initiatives.
02
Community Building
Build a loyal audience that genuinely connects with your brand through authentic engagement and strategic initiatives.
02
Community Building
Build a loyal audience that genuinely connects with your brand through authentic engagement and strategic initiatives.
02
Community Building
Build a loyal audience that genuinely connects with your brand through authentic engagement and strategic initiatives.
03
ATL/BTL Campaigns
From concept to execution, you’ll launch above-the-line and below-the-line campaigns that drive real results, strengthen your brand, and create lasting impact.
03
ATL/BTL Campaigns
From concept to execution, you’ll launch above-the-line and below-the-line campaigns that drive real results, strengthen your brand, and create lasting impact.
03
ATL/BTL Campaigns
From concept to execution, you’ll launch above-the-line and below-the-line campaigns that drive real results, strengthen your brand, and create lasting impact.
03
ATL/BTL Campaigns
From concept to execution, you’ll launch above-the-line and below-the-line campaigns that drive real results, strengthen your brand, and create lasting impact.
04
Workshops & Training
Learn how to leverage LinkedIn to build your personal brand, gain business buy-in for marketing, and prioritize your efforts with hands-on training and expert resources.
04
Workshops & Training
Learn how to leverage LinkedIn to build your personal brand, gain business buy-in for marketing, and prioritize your efforts with hands-on training and expert resources.
04
Workshops & Training
Learn how to leverage LinkedIn to build your personal brand, gain business buy-in for marketing, and prioritize your efforts with hands-on training and expert resources.
04
Workshops & Training
Learn how to leverage LinkedIn to build your personal brand, gain business buy-in for marketing, and prioritize your efforts with hands-on training and expert resources.
05
Event Marketing
Maximise your brand’s presence at events and trade shows with memorable activations and strategies that leave a lasting impression.
05
Event Marketing
Maximise your brand’s presence at events and trade shows with memorable activations and strategies that leave a lasting impression.
05
Event Marketing
Maximise your brand’s presence at events and trade shows with memorable activations and strategies that leave a lasting impression.
05
Event Marketing
Maximise your brand’s presence at events and trade shows with memorable activations and strategies that leave a lasting impression.
06
Ongoing Marketing Support
Monthly strategic-level marketing support to get some quick wins, advice and feedback on what's working, what's not and how your brand can grow.
06
Ongoing Marketing Support
Monthly strategic-level marketing support to get some quick wins, advice and feedback on what's working, what's not and how your brand can grow.
06
Ongoing Marketing Support
Monthly strategic-level marketing support to get some quick wins, advice and feedback on what's working, what's not and how your brand can grow.
06
Ongoing Marketing Support
Monthly strategic-level marketing support to get some quick wins, advice and feedback on what's working, what's not and how your brand can grow.
"Chanel’s strengths are community management, marketing strategy, socials, event management and really strong relationship building. She’s done an amazing job of engaging with the broader Ārepa community which has really championed our brand and its personality. She’s always hustling, getting inspiration for collabs, networking and engaging with a broad range of influencers and built partnerships that have really helped to get Ārepa on the map and contributed towards our first million dollar month."
Zac Robinson
Co-Founder at Arepa
"Chanel’s strengths are community management, marketing strategy, socials, event management and really strong relationship building. She’s done an amazing job of engaging with the broader Ārepa community which has really championed our brand and its personality. She’s always hustling, getting inspiration for collabs, networking and engaging with a broad range of influencers and built partnerships that have really helped to get Ārepa on the map and contributed towards our first million dollar month."
Zac Robinson
Co-Founder at Arepa
"Chanel’s strengths are community management, marketing strategy, socials, event management and really strong relationship building. She’s done an amazing job of engaging with the broader Ārepa community which has really championed our brand and its personality. She’s always hustling, getting inspiration for collabs, networking and engaging with a broad range of influencers and built partnerships that have really helped to get Ārepa on the map and contributed towards our first million dollar month."
Zac Robinson
Co-Founder at Arepa
"Chanel’s strengths are community management, marketing strategy, socials, event management and really strong relationship building. She’s done an amazing job of engaging with the broader Ārepa community which has really championed our brand and its personality. She’s always hustling, getting inspiration for collabs, networking and engaging with a broad range of influencers and built partnerships that have really helped to get Ārepa on the map and contributed towards our first million dollar month."
Zac Robinson
Co-Founder at Arepa
My process
My process
My process
My process
How I make brands like yours stand out
How I make brands like yours stand out
How I make brands like yours stand out
1. Marketing Strategy Development
A deep dive into your business to uncover opportunities and set the foundation.
You’ll receive:
A review of your current marketing efforts and audience insights
Identification of quick wins and untapped growth opportunities
A clear understanding of budget and resources to maximise impact
1. Marketing Strategy Development
A deep dive into your business to uncover opportunities and set the foundation.
You’ll receive:
A review of your current marketing efforts and audience insights
Identification of quick wins and untapped growth opportunities
A clear understanding of budget and resources to maximise impact
1. Marketing Strategy Development
A deep dive into your business to uncover opportunities and set the foundation.
You’ll receive:
A review of your current marketing efforts and audience insights
Identification of quick wins and untapped growth opportunities
A clear understanding of budget and resources to maximise impact
1. Marketing Strategy Development
A deep dive into your business to uncover opportunities and set the foundation.
You’ll receive:
A review of your current marketing efforts and audience insights
Identification of quick wins and untapped growth opportunities
A clear understanding of budget and resources to maximise impact
2. Strategy
A tailored marketing plan designed for results.
You’ll receive:
A 6-12 month roadmap with key campaigns and priorities
Audience engagement tactics, key messaging, and channel strategies
A budget and resource plan to ensure execution is achievable
2. Strategy
A tailored marketing plan designed for results.
You’ll receive:
A 6-12 month roadmap with key campaigns and priorities
Audience engagement tactics, key messaging, and channel strategies
A budget and resource plan to ensure execution is achievable
2. Strategy
A tailored marketing plan designed for results.
You’ll receive:
A 6-12 month roadmap with key campaigns and priorities
Audience engagement tactics, key messaging, and channel strategies
A budget and resource plan to ensure execution is achievable
2. Strategy
A tailored marketing plan designed for results.
You’ll receive:
A 6-12 month roadmap with key campaigns and priorities
Audience engagement tactics, key messaging, and channel strategies
A budget and resource plan to ensure execution is achievable
3. Execution
Bringing your strategy to life with structured implementation.
You’ll receive:
End-to-end management of campaigns, activations, and brand-building initiatives
Support with ATL/BTL campaigns, community engagement, and event marketing
Clear deliverables and timelines for seamless execution
3. Execution
Bringing your strategy to life with structured implementation.
You’ll receive:
End-to-end management of campaigns, activations, and brand-building initiatives
Support with ATL/BTL campaigns, community engagement, and event marketing
Clear deliverables and timelines for seamless execution
3. Execution
Bringing your strategy to life with structured implementation.
You’ll receive:
End-to-end management of campaigns, activations, and brand-building initiatives
Support with ATL/BTL campaigns, community engagement, and event marketing
Clear deliverables and timelines for seamless execution
3. Execution
Bringing your strategy to life with structured implementation.
You’ll receive:
End-to-end management of campaigns, activations, and brand-building initiatives
Support with ATL/BTL campaigns, community engagement, and event marketing
Clear deliverables and timelines for seamless execution
4. Optimisation
Refining and improving your strategy for long-term success.
You’ll receive:
Performance tracking and data-driven insights
Reporting templates to plan and measure results and refine tactics
Ongoing recommendations to maximize impact and growth
4. Optimisation
Refining and improving your strategy for long-term success.
You’ll receive:
Performance tracking and data-driven insights
Reporting templates to plan and measure results and refine tactics
Ongoing recommendations to maximize impact and growth
4. Optimisation
Refining and improving your strategy for long-term success.
You’ll receive:
Performance tracking and data-driven insights
Reporting templates to plan and measure results and refine tactics
Ongoing recommendations to maximize impact and growth
4. Optimisation
Refining and improving your strategy for long-term success.
You’ll receive:
Performance tracking and data-driven insights
Reporting templates to plan and measure results and refine tactics
Ongoing recommendations to maximize impact and growth
Resources
Resources
Resources
Resources
Tools & Insights for Marketers
Tools & Insights for Marketers
Tools & Insights for Marketers
I don’t believe in gatekeeping - just practical, proven marketing help.
These resources and templates are designed to save you time, sharpen your strategy, and drive real results. From planning your marketing to mastering the funnel, you’ll find everything you need.
Plus, my monthly newsletter delivers insights, tips, and inspiration straight to your inbox.
I don’t believe in gatekeeping - just practical, proven marketing help.
These resources and templates are designed to save you time, sharpen your strategy, and drive real results. From planning your marketing to mastering the funnel, you’ll find everything you need.
Plus, my monthly newsletter delivers insights, tips, and inspiration straight to your inbox.
I don’t believe in gatekeeping - just practical, proven marketing help.
These resources and templates are designed to save you time, sharpen your strategy, and drive real results. From planning your marketing to mastering the funnel, you’ll find everything you need.
Plus, my monthly newsletter delivers insights, tips, and inspiration straight to your inbox.
I don’t believe in gatekeeping - just practical, proven marketing help.
These resources and templates are designed to save you time, sharpen your strategy, and drive real results. From planning your marketing to mastering the funnel, you’ll find everything you need.
Plus, my monthly newsletter delivers insights, tips, and inspiration straight to your inbox.
Marketing Calendar Template
Built for busy foudners and marketing managers to streamline planning, and attract the right audience.
✅ Key campaign moments
✅ 30 ready-to-use content ideas
✅ A step-by-step video to get started fast
✅ One central place for all marketing activity
Marketing Calendar Template
Built for busy foudners and marketing managers to streamline planning, and attract the right audience.
✅ Key campaign moments
✅ 30 ready-to-use content ideas
✅ A step-by-step video to get started fast
✅ One central place for all marketing activity
Marketing Calendar Template
Built for busy foudners and marketing managers to streamline planning, and attract the right audience.
✅ Key campaign moments
✅ 30 ready-to-use content ideas
✅ A step-by-step video to get started fast
✅ One central place for all marketing activity
Marketing Calendar Template
Built for busy foudners and marketing managers to streamline planning, and attract the right audience.
✅ Key campaign moments
✅ 30 ready-to-use content ideas
✅ A step-by-step video to get started fast
✅ One central place for all marketing activity
The Ultimate Marketing Strategy Blueprint
A step-by-step guide to help your businesses create a clear, actionable marketing strategy for 2025 and beyond.
✅ How to choose the right channels
✅ Step-by-step process to build a clear plan
✅ Goal-setting framework tailored to you
✅ Tools to measure success and track progress
The Ultimate Marketing Strategy Blueprint
A step-by-step guide to help your businesses create a clear, actionable marketing strategy for 2025 and beyond.
✅ How to choose the right channels
✅ Step-by-step process to build a clear plan
✅ Goal-setting framework tailored to you
✅ Tools to measure success and track progress
The Ultimate Marketing Strategy Blueprint
A step-by-step guide to help your businesses create a clear, actionable marketing strategy for 2025 and beyond.
✅ How to choose the right channels
✅ Step-by-step process to build a clear plan
✅ Goal-setting framework tailored to you
✅ Tools to measure success and track progress
The Ultimate Marketing Strategy Blueprint
A step-by-step guide to help your businesses create a clear, actionable marketing strategy for 2025 and beyond.
✅ How to choose the right channels
✅ Step-by-step process to build a clear plan
✅ Goal-setting framework tailored to you
✅ Tools to measure success and track progress
Marketing Funnel Roadmap
A clear, step-by-step framework to help you attract, engage, and convert customers effectively and strategically.
✅ A total breakdown of the marketing funnel
✅ Strategies to attract, engage, and convert
✅ Practical examples tailored to your businesses
✅ A framework to build loyalty and drive purchases
Marketing Funnel Roadmap
A clear, step-by-step framework to help you attract, engage, and convert customers effectively and strategically.
✅ A total breakdown of the marketing funnel
✅ Strategies to attract, engage, and convert
✅ Practical examples tailored to your businesses
✅ A framework to build loyalty and drive purchases
Marketing Funnel Roadmap
A clear, step-by-step framework to help you attract, engage, and convert customers effectively and strategically.
✅ A total breakdown of the marketing funnel
✅ Strategies to attract, engage, and convert
✅ Practical examples tailored to your businesses
✅ A framework to build loyalty and drive purchases
Marketing Funnel Roadmap
A clear, step-by-step framework to help you attract, engage, and convert customers effectively and strategically.
✅ A total breakdown of the marketing funnel
✅ Strategies to attract, engage, and convert
✅ Practical examples tailored to your businesses
✅ A framework to build loyalty and drive purchases
Trade Show Marketing Ideas Guide
A step-by-step guide to help you maximise your impact at trade shows through planned content ideas and more.
✅ Tips for generating leads
✅ Ideas for engaging brand activations
✅ Step-by-step plan to follow up post-event
✅ Strategies to attract the right audience
Trade Show Marketing Ideas Guide
A step-by-step guide to help you maximise your impact at trade shows through planned content ideas and more.
✅ Tips for generating leads
✅ Ideas for engaging brand activations
✅ Step-by-step plan to follow up post-event
✅ Strategies to attract the right audience
Trade Show Marketing Ideas Guide
A step-by-step guide to help you maximise your impact at trade shows through planned content ideas and more.
✅ Tips for generating leads
✅ Ideas for engaging brand activations
✅ Step-by-step plan to follow up post-event
✅ Strategies to attract the right audience
Trade Show Marketing Ideas Guide
A step-by-step guide to help you maximise your impact at trade shows through planned content ideas and more.
✅ Tips for generating leads
✅ Ideas for engaging brand activations
✅ Step-by-step plan to follow up post-event
✅ Strategies to attract the right audience
"Chanel was amazing with providing a refreshing view on where to best spend our marketing efforts across socials. I would definitely recommend Chanel for any marketer who needs a fresh perspective."
Stacey Fairclough
Marketing Manager at Dosh
"Chanel was amazing with providing a refreshing view on where to best spend our marketing efforts across socials. I would definitely recommend Chanel for any marketer who needs a fresh perspective."
Stacey Fairclough
Marketing Manager at Dosh
"Chanel was amazing with providing a refreshing view on where to best spend our marketing efforts across socials. I would definitely recommend Chanel for any marketer who needs a fresh perspective."
Stacey Fairclough
Marketing Manager at Dosh
"Chanel was amazing with providing a refreshing view on where to best spend our marketing efforts across socials. I would definitely recommend Chanel for any marketer who needs a fresh perspective."
Stacey Fairclough
Marketing Manager at Dosh
A bit about me
A bit about me
A bit about me
A bit about me
Hey, I’m Chanel!
Hey, I’m Chanel!
Hey, I’m Chanel!
A marketing consultant passionate about building brands and communities people truly connect with.
With 11 years of experience across FMCG, SMEs, and community-driven strategies, I’ve helped brands tell their stories and achieve real results.
I combine traditional marketing fundamentals with modern approaches to create impactful campaigns and omni-channel strategies that turn challenges into opportunities and long-term brand building.
A marketing consultant passionate about building brands and communities people truly connect with.
With 11 years of experience across FMCG, SMEs, and community-driven strategies, I’ve helped brands tell their stories and achieve real results.
I combine traditional marketing fundamentals with modern approaches to create impactful campaigns and omni-channel strategies that turn challenges into opportunities and long-term brand building.
A marketing consultant passionate about building brands and communities people truly connect with.
With 11 years of experience across FMCG, SMEs, and community-driven strategies, I’ve helped brands tell their stories and achieve real results.
I combine traditional marketing fundamentals with modern approaches to create impactful campaigns and omni-channel strategies that turn challenges into opportunities and long-term brand building.
A marketing consultant passionate about building brands and communities people truly connect with.
With 11 years of experience across FMCG, SMEs, and community-driven strategies, I’ve helped brands tell their stories and achieve real results.
I combine traditional marketing fundamentals with modern approaches to create impactful campaigns and omni-channel strategies that turn challenges into opportunities and long-term brand building.
Why Marketing?
Why Marketing?
Why Marketing?
I’ve always been fascinated by the power of marketing to shape how people see, feel, and engage with brands. It’s not just about selling products - it’s about telling stories, solving problems, and making an impact.
Want to see how we can create something amazing together?
I’ve always been fascinated by the power of marketing to shape how people see, feel, and engage with brands. It’s not just about selling products - it’s about telling stories, solving problems, and making an impact.
Want to see how we can create something amazing together?
I’ve always been fascinated by the power of marketing to shape how people see, feel, and engage with brands. It’s not just about selling products - it’s about telling stories, solving problems, and making an impact.
Want to see how we can create something amazing together?
I’ve always been fascinated by the power of marketing to shape how people see, feel, and engage with brands. It’s not just about selling products - it’s about telling stories, solving problems, and making an impact.
Want to see how we can create something amazing together?
Book your FREE 30 minute call now so we can chat about how
I can help make the most of your marketing.
Book your FREE 30 minute call now so we can chat about how
I can help make the most of your marketing.
Book your FREE 30 minute call now so we can chat about how
I can help make the most of your marketing.
Book your FREE 30 minute call now so we can chat about how I can help make the most of your marketing.
What problems I solve
What problems I solve
What problems I solve
Why I'm the right choice for you
Why I'm the right choice for you
Choosing the right marketing partner can be the difference between growth and stagnation.
Here’s what you risk missing out on if we don’t work together:
Choosing the right marketing partner can be the difference between growth and stagnation.
Here’s what you risk missing out on if we don’t work together:
Choosing the right marketing partner can be the difference between growth and stagnation.
Here’s what you risk missing out on if we don’t work together:
What problems I solve
Why I'm the right choice for you
Choosing the right marketing partner can be the difference between growth and stagnation.
Here’s what you risk missing out on if we don’t work together:
Proven Growth
Strategies
Proven Growth
Strategies
Proven Growth
Strategies
I’ve helped brands scale, increase awareness, and drive real revenue. Without a clear strategy, you risk wasting time and budget on scattered efforts.
I’ve helped brands scale, increase awareness, and drive real revenue. Without a clear strategy, you risk wasting time and budget on scattered efforts.
I’ve helped brands scale, increase awareness, and drive real revenue. Without a clear strategy, you risk wasting time and budget on scattered efforts.
No-Fluff, Actionable Marketing
No-Fluff, Actionable Marketing
No-Fluff, Actionable Marketing
I don’t just hand over a document and walk away—I make sure strategy turns into execution. Without this, you’ll struggle with direction and implementation.
I don’t just hand over a document and walk away—I make sure strategy turns into execution. Without this, you’ll struggle with direction and implementation.
I don’t just hand over a document and walk away—I make sure strategy turns into execution. Without this, you’ll struggle with direction and implementation.
Insider Industry Knowledge
Insider Industry Knowledge
Insider Industry Knowledge
I’ve worked across FMCG, SMEs, and challenger brands, knowing what works and what doesn’t. Without this expertise, you might miss out on key opportunities your competitors are leveraging.
I’ve worked across FMCG, SMEs, and challenger brands, knowing what works and what doesn’t. Without this expertise, you might miss out on key opportunities your competitors are leveraging.
I’ve worked across FMCG, SMEs, and challenger brands, knowing what works and what doesn’t. Without this expertise, you might miss out on key opportunities your competitors are leveraging.
Community-Driven Marketing
Community-Driven Marketing
Community-Driven Marketing
I specialise in building loyal audiences that don’t just buy but advocate for your brand. Without community engagement, you’ll have to fight harder (and spend more) for repeat customers.
I specialise in building loyal audiences that don’t just buy but advocate for your brand. Without community engagement, you’ll have to fight harder (and spend more) for repeat customers.
I specialise in building loyal audiences that don’t just buy but advocate for your brand. Without community engagement, you’ll have to fight harder (and spend more) for repeat customers.
Expert Event & Activation Strategy
Expert Event & Activation Strategy
Expert Event & Activation Strategy
From trade shows to pop-ups, I create marketing moments that drive brand love and sales. Without this, you risk spending big on events that don’t convert.
From trade shows to pop-ups, I create marketing moments that drive brand love and sales. Without this, you risk spending big on events that don’t convert.
From trade shows to pop-ups, I create marketing moments that drive brand love and sales. Without this, you risk spending big on events that don’t convert.
Results-Driven
Approach
Results-Driven
Approach
Results-Driven
Approach
Every campaign, activation, and strategy is tracked, optimized, and refined to maximize success. Without this, you’ll be guessing instead of making informed marketing decisions.
Every campaign, activation, and strategy is tracked, optimized, and refined to maximize success. Without this, you’ll be guessing instead of making informed marketing decisions.
Every campaign, activation, and strategy is tracked, optimized, and refined to maximize success. Without this, you’ll be guessing instead of making informed marketing decisions.
Are you ready to level up your marketing and stop leaving opportunities on the table?
Are you ready to level up your marketing and stop leaving opportunities on the table?
Are you ready to level up your marketing and stop leaving opportunities on the table?
Wall of love
Wall of love
Wall of love
Wall of love
Don’t take my word for it,
see what other brands said!
"Chanel's workshop helped us uncover key marketing challenges and opportunities. She skillfully guided us beyond the obvious, providing a clear strategy and timeline for moving forward. We appreciated her authentic, personal approach and commitment to our success. She’s always got your back!"
Nichola Quail
Founder at Insights Exchange
"Working with Chanel was incredibly valuable for our small coffee business as she drew on her personal experience to provide practical advice without the BS! She helped us refine our marketing strategies through her understanding of the challenges small businesses face and offered insightful solutions that we can implement immediately. We're excited to apply her guidance and see the results."
Garett
Co-Founder at May Coffee
"Working with Chanel was incredibly valuable for our small coffee business as she drew on her personal experience to provide practical advice without the BS! She helped us refine our marketing strategies through her understanding of the challenges small businesses face and offered insightful solutions that we can implement immediately. We're excited to apply her guidance and see the results."
Garett
Co-Founder at May Coffee
"Working with Chanel was incredibly valuable for our small coffee business as she drew on her personal experience to provide practical advice without the BS! She helped us refine our marketing strategies through her understanding of the challenges small businesses face and offered insightful solutions that we can implement immediately. We're excited to apply her guidance and see the results."
Garett
Co-Founder at May Coffee
"Working with Chanel was incredibly valuable for our small coffee business as she drew on her personal experience to provide practical advice without the BS! She helped us refine our marketing strategies through her understanding of the challenges small businesses face and offered insightful solutions that we can implement immediately. We're excited to apply her guidance and see the results."
Garett
Co-Founder at May Coffee
"What an unreal session! Not only did we get some really detailed ideas around how to build a community, Chanel was able to give us a solid steer around digital and website plans. We walked away with clarity of thought and an energy to crack on. Highly recommend"
Glenn Noble
Co-Founder at The Wild Pet Food Co
"What an unreal session! Not only did we get some really detailed ideas around how to build a community, Chanel was able to give us a solid steer around digital and website plans. We walked away with clarity of thought and an energy to crack on. Highly recommend"
Glenn Noble
Co-Founder at The Wild Pet Food Co
"What an unreal session! Not only did we get some really detailed ideas around how to build a community, Chanel was able to give us a solid steer around digital and website plans. We walked away with clarity of thought and an energy to crack on. Highly recommend"
Glenn Noble
Co-Founder at The Wild Pet Food Co
"What an unreal session! Not only did we get some really detailed ideas around how to build a community, Chanel was able to give us a solid steer around digital and website plans. We walked away with clarity of thought and an energy to crack on. Highly recommend"
Glenn Noble
Co-Founder at The Wild Pet Food Co
"I'm impressed by both Chanel's generosity and her breadth of marketing knowledge. It's always helpful to receive advice from someone with a fresh perspective, as it helps me see beyond the obvious or simple things I might otherwise overlook."
Linh Dao
Global Marketing Manager at Felix
"What a legend! My short call with Chanel had some really great insights, lightbulb moments and plenty of helpful suggestions that gave me the kickstart I needed to get out of my own head when it comes to marketing and social media."
Brad Stent
Founder at Oaia Road Entertainemnt
"What a legend! My short call with Chanel had some really great insights, lightbulb moments and plenty of helpful suggestions that gave me the kickstart I needed to get out of my own head when it comes to marketing and social media."
Brad Stent
Founder at Oaia Road Entertainemnt
"What a legend! My short call with Chanel had some really great insights, lightbulb moments and plenty of helpful suggestions that gave me the kickstart I needed to get out of my own head when it comes to marketing and social media."
Brad Stent
Founder at Oaia Road Entertainemnt
"GreenAir loved working with Chanel, she had a great energy about her and could think outside of the square. As a business you need to surround yourself with passionate people with self-drive and motivation to make change.Chanel ticked all of these boxes."
Simon Chamberlain
Managing Director at Green Air
"GreenAir loved working with Chanel, she had a great energy about her and could think outside of the square. As a business you need to surround yourself with passionate people with self-drive and motivation to make change.Chanel ticked all of these boxes."
Simon Chamberlain
Managing Director at Green Air
"GreenAir loved working with Chanel, she had a great energy about her and could think outside of the square. As a business you need to surround yourself with passionate people with self-drive and motivation to make change.Chanel ticked all of these boxes."
Simon Chamberlain
Managing Director at Green Air
"I booked a 45-minute consultation with Chanel for some guidance on my brand, and she was fantastic to work with. Chanel was extremely organized and professional throughout the entire session. The conversation flowed seamlessly, and I walked away with several valuable takeaways."
Rohan
Founder at Go Generosity
"I booked a 45-minute consultation with Chanel for some guidance on my brand, and she was fantastic to work with. Chanel was extremely organized and professional throughout the entire session. The conversation flowed seamlessly, and I walked away with several valuable takeaways."
Rohan
Founder at Go Generosity
"I reached out to Chanel to help me with my startup messaging, specifically fine tuning my brand aphorism. She was very quickly able to get on the same page and assist me to articulate my brand statement, and finetune my content pillars. Both professional and very talented at what she does, she is fantastic to work with."
Nancy Vincent
Onaji Cosmetics
"I reached out to Chanel to help me with my startup messaging, specifically fine tuning my brand aphorism. She was very quickly able to get on the same page and assist me to articulate my brand statement, and finetune my content pillars. Both professional and very talented at what she does, she is fantastic to work with."
Nancy Vincent
Onaji Cosmetics
"Chanel was amazing with providing a refreshing view on where to best spend our marketing efforts across socials. I would definitely recommend Chanel for any marketer who needs a fresh perspective."
Stacey Fairclough
Marketing Manager at Dosh
Still overthinking?
Still overthinking?
Here’s some more reasons
why your brand needs me
Here’s some more reasons
why your brand needs me
01
01
Proven Expertise
Proven Expertise
With 11 years of marketing experience from scaling startups to building communities, I know how to create impactful marketing that will drive long-term growth.
With 11 years of marketing experience from scaling startups to building communities, I know how to create impactful marketing that will drive long-term growth.
02
02
Tailored Solutions
Tailored Solutions
No cookie-cutter strategies here. I take the time to understand your unique business needs, ensuring every plan is customised to meet your goals.
No cookie-cutter strategies here. I take the time to understand your unique business needs, ensuring every plan is customised to meet your goals.
03
03
Full-Service Approach
Full-Service Approach
From ideation to strategy and supporting execution, I offer end-to-end support across marketing strategy, campaigns, community building, ongoing marketing activity and more.
From ideation to strategy and supporting execution, I offer end-to-end support across marketing strategy, campaigns, community building, ongoing marketing activity and more.
04
04
Committed to Growth
Committed to Growth
Your success is my priority. I’m dedicated to helping businesses grow, connect with their audiences, and achieve long-term success.
Your success is my priority. I’m dedicated to helping businesses grow, connect with their audiences, and achieve long-term success.
05
05
Collaborative Mindset
Collaborative Mindset
I work as an extension of your team—offering guidance, insight, and support to make marketing feel less overwhelming and more impactful.
I work as an extension of your team—offering guidance, insight, and support to make marketing feel less overwhelming and more impactful.
06
06
The Marketing Club
The Marketing Club
Having built a community of over 10,000 marketers, I operate as a full service agency with no employees so can find you extra marketing support and resources when you need them.
Having built a community of over 10,000 marketers, I operate as a full service agency with no employees so can find you extra marketing support and resources when you need them.
Still overthinking?
Here’s some more reasons
why your brand needs me
01
Proven Expertise
With 11 years of marketing experience from scaling startups to building communities, I know how to create impactful marketing that will drive long-term growth.
02
Tailored Solutions
No cookie-cutter strategies here. I take the time to understand your unique business needs, ensuring every plan is customised to meet your goals.
03
Full-Service Approach
From ideation to strategy and supporting execution, I offer end-to-end support across marketing strategy, campaigns, community building, ongoing marketing activity and more.
04
Committed to Growth
Your success is my priority. I’m dedicated to helping businesses grow, connect with their audiences, and achieve long-term success.
05
Collaborative Mindset
I work as an extension of your team—offering guidance, insight, and support to make marketing feel less overwhelming and more impactful.
06
The Marketing Club
Having built a community of over 10,000 marketers, I operate as a full service agency with no employees so can find you extra marketing support and resources when you need them.
Still overthinking?
Here’s Some More Reasons Why Your Brand Needs Me
01
Proven Expertise
With 11 years of marketing experience from scaling startups to building communities, I know how to create impactful marketing that will drive long-term growth.
02
Tailored Solutions
No cookie-cutter strategies here. I take the time to understand your unique business needs, ensuring every plan is customised to meet your goals.
03
Full-Service Approach
From ideation to strategy and supporting execution, I offer end-to-end support across marketing strategy, campaigns, community building, ongoing marketing activity and more.
04
Committed to Growth
Your success is my priority. I’m dedicated to helping businesses grow, connect with their audiences, and achieve long-term success.
05
Collaborative Mindset
I work as an extension of your team—offering guidance, insight, and support to make marketing feel less overwhelming and more impactful.
06
The Marketing Club
Having built a community of over 10,000 marketers, I operate as a full service agency with no employees so can find you extra marketing support and resources when you need them.
FAQs
FAQs
FAQs
FAQs
How do I know if I need a marketing strategy?
If you're feeling overwhelmed by where to focus your marketing efforts, unsure of how to reach your target audience, or not seeing the growth you'd like, it's a sign that a marketing strategy could help.
A clear, tailored plan will ensure your efforts are aligned with your business goals, make the best use of your budget, and help you stand out in your industry.
If you're unsure, a quick audit of your current activities can reveal areas that could benefit from a more structured approach.
If you're feeling overwhelmed by where to focus your marketing efforts, unsure of how to reach your target audience, or not seeing the growth you'd like, it's a sign that a marketing strategy could help.
A clear, tailored plan will ensure your efforts are aligned with your business goals, make the best use of your budget, and help you stand out in your industry.
If you're unsure, a quick audit of your current activities can reveal areas that could benefit from a more structured approach.
How do I know if I need a marketing strategy?
If you're feeling overwhelmed by where to focus your marketing efforts, unsure of how to reach your target audience, or not seeing the growth you'd like, it's a sign that a marketing strategy could help.
A clear, tailored plan will ensure your efforts are aligned with your business goals, make the best use of your budget, and help you stand out in your industry.
If you're unsure, a quick audit of your current activities can reveal areas that could benefit from a more structured approach.
If you're feeling overwhelmed by where to focus your marketing efforts, unsure of how to reach your target audience, or not seeing the growth you'd like, it's a sign that a marketing strategy could help.
A clear, tailored plan will ensure your efforts are aligned with your business goals, make the best use of your budget, and help you stand out in your industry.
If you're unsure, a quick audit of your current activities can reveal areas that could benefit from a more structured approach.
How do I know if I need a marketing strategy?
If you're feeling overwhelmed by where to focus your marketing efforts, unsure of how to reach your target audience, or not seeing the growth you'd like, it's a sign that a marketing strategy could help.
A clear, tailored plan will ensure your efforts are aligned with your business goals, make the best use of your budget, and help you stand out in your industry.
If you're unsure, a quick audit of your current activities can reveal areas that could benefit from a more structured approach.
If you're feeling overwhelmed by where to focus your marketing efforts, unsure of how to reach your target audience, or not seeing the growth you'd like, it's a sign that a marketing strategy could help.
A clear, tailored plan will ensure your efforts are aligned with your business goals, make the best use of your budget, and help you stand out in your industry.
If you're unsure, a quick audit of your current activities can reveal areas that could benefit from a more structured approach.
How do I know if I need a marketing strategy?
If you're feeling overwhelmed by where to focus your marketing efforts, unsure of how to reach your target audience, or not seeing the growth you'd like, it's a sign that a marketing strategy could help.
A clear, tailored plan will ensure your efforts are aligned with your business goals, make the best use of your budget, and help you stand out in your industry. If you're unsure, a quick audit of your current activities can reveal areas that could benefit from a more structured approach.
If you're feeling overwhelmed by where to focus your marketing efforts, unsure of how to reach your target audience, or not seeing the growth you'd like, it's a sign that a marketing strategy could help.
A clear, tailored plan will ensure your efforts are aligned with your business goals, make the best use of your budget, and help you stand out in your industry.
If you're unsure, a quick audit of your current activities can reveal areas that could benefit from a more structured approach.
What does a strategic marketing consultant do?
A strategic marketing consultant helps businesses develop and execute tailored marketing plans that align with their goals.
We analyse market trends, identify growth opportunities, and create strategies to reach your target audience effectively.
Whether you're looking to build brand awareness, improve customer engagement, or increase sales, a strategic marketing consultant will ensure your marketing activities are streamlined and impactful.
What does a strategic marketing consultant do?
A strategic marketing consultant helps businesses develop and execute tailored marketing plans that align with their goals.
We analyse market trends, identify growth opportunities, and create strategies to reach your target audience effectively.
Whether you're looking to build brand awareness, improve customer engagement, or increase sales, a strategic marketing consultant will ensure your marketing activities are streamlined and impactful.
What does a strategic marketing consultant do?
A strategic marketing consultant helps businesses develop and execute tailored marketing plans that align with their goals.
We analyse market trends, identify growth opportunities, and create strategies to reach your target audience effectively.
Whether you're looking to build brand awareness, improve customer engagement, or increase sales, a strategic marketing consultant will ensure your marketing activities are streamlined and impactful.
What does a strategic marketing consultant do?
A strategic marketing consultant helps businesses develop and execute tailored marketing plans that align with their goals.
We analyze market trends, identify growth opportunities, and create strategies to reach your target audience effectively.
Whether you're looking to build brand awareness, improve customer engagement, or increase sales, a strategic marketing consultant will ensure your marketing activities are streamlined and impactful.
Why do i need a marketing consultant for my business?
A marketing consultant brings an outside perspective, experience, and expertise that can help you avoid common pitfalls.
We offer fresh insights into your brand and customer journey, develop strategies to overcome challenges, and implement solutions that drive measurable results.
If you're struggling to create a clear direction or need help taking your marketing to the next level, a consultant can provide the guidance you need.
Why do i need a marketing consultant for my business?
A marketing consultant brings an outside perspective, experience, and expertise that can help you avoid common pitfalls.
We offer fresh insights into your brand and customer journey, develop strategies to overcome challenges, and implement solutions that drive measurable results.
If you're struggling to create a clear direction or need help taking your marketing to the next level, a consultant can provide the guidance you need.
Why do i need a marketing consultant for my business?
A marketing consultant brings an outside perspective, experience, and expertise that can help you avoid common pitfalls.
We offer fresh insights into your brand and customer journey, develop strategies to overcome challenges, and implement solutions that drive measurable results.
If you're struggling to create a clear direction or need help taking your marketing to the next level, a consultant can provide the guidance you need.
Why do i need a marketing consultant for my business?
A marketing consultant brings an outside perspective, experience, and expertise that can help you avoid common pitfalls.
We offer fresh insights into your brand and customer journey, develop strategies to overcome challenges, and implement solutions that drive measurable results.
If you're struggling to create a clear direction or need help taking your marketing to the next level, a consultant can provide the guidance you need.
How do I know if my current marketing efforts are working?
If you’re not sure whether your marketing is delivering results, it could be time for a review.
We help businesses assess their current campaigns, metrics, and ROI to identify what's working and where improvements can be made.
With the right KPIs in place, we can measure the success of your efforts and adjust strategies to ensure you're getting the best results possible.
How do I know if my current marketing efforts are working?
If you’re not sure whether your marketing is delivering results, it could be time for a review.
We help businesses assess their current campaigns, metrics, and ROI to identify what's working and where improvements can be made.
With the right KPIs in place, we can measure the success of your efforts and adjust strategies to ensure you're getting the best results possible.
How do I know if my current marketing efforts are working?
If you’re not sure whether your marketing is delivering results, it could be time for a review.
We help businesses assess their current campaigns, metrics, and ROI to identify what's working and where improvements can be made.
With the right KPIs in place, we can measure the success of your efforts and adjust strategies to ensure you're getting the best results possible.
How do I know if my current marketing efforts are working?
If you’re not sure whether your marketing is delivering results, it could be time for a review. We help businesses assess their current campaigns, metrics, and ROI to identify what's working and where improvements can be made.
With the right KPIs in place, we can measure the success of your efforts and adjust strategies to ensure you're getting the best results possible.
How long does it take to see results from a marketing strategy?
The timeline for seeing results can vary depending on your goals, budget, and the channels we focus on.
Some activities, like social media engagement or email marketing, can show results quickly, while others, like brand positioning or SEO, may take more time.
We’ll work with you to set realistic expectations and deliver measurable progress over time.
How long does it take to see results from a marketing strategy?
The timeline for seeing results can vary depending on your goals, budget, and the channels we focus on.
Some activities, like social media engagement or email marketing, can show results quickly, while others, like brand positioning or SEO, may take more time.
We’ll work with you to set realistic expectations and deliver measurable progress over time.
How long does it take to see results from a marketing strategy?
The timeline for seeing results can vary depending on your goals, budget, and the channels we focus on.
Some activities, like social media engagement or email marketing, can show results quickly, while others, like brand positioning or SEO, may take more time.
We’ll work with you to set realistic expectations and deliver measurable progress over time.
How long does it take to see results from a marketing strategy?
The timeline for seeing results can vary depending on your goals, budget, and the channels we focus on.
Some activities, like social media engagement or email marketing, can show results quickly, while others, like brand positioning or SEO, may take more time.
We’ll work with you to set realistic expectations and deliver measurable progress over time.
What's the difference between a marketing strategy and marketing tactics?
A marketing strategy is the overall plan that defines your business goals, target audience, brand positioning, and the channels you’ll use to reach your audience.
Marketing tactics, on the other hand, are the specific actions taken to execute that strategy.
Think of strategy as the roadmap and tactics as the steps you take to get there.
What's the difference between a marketing strategy and marketing tactics?
A marketing strategy is the overall plan that defines your business goals, target audience, brand positioning, and the channels you’ll use to reach your audience.
Marketing tactics, on the other hand, are the specific actions taken to execute that strategy.
Think of strategy as the roadmap and tactics as the steps you take to get there.
What's the difference between a marketing strategy and marketing tactics?
A marketing strategy is the overall plan that defines your business goals, target audience, brand positioning, and the channels you’ll use to reach your audience.
Marketing tactics, on the other hand, are the specific actions taken to execute that strategy.
Think of strategy as the roadmap and tactics as the steps you take to get there.
What's the difference between a marketing strategy and marketing tactics?
A marketing strategy is the overall plan that defines your business goals, target audience, brand positioning, and the channels you’ll use to reach your audience.
Marketing tactics, on the other hand, are the specific actions taken to execute that strategy.
Think of strategy as the roadmap and tactics as the steps you take to get there.
Can you help me with a marketing strategy even if I don't have a big budget?
Absolutely! I specialise in crafting strategies that work within your budget. Whether you're a small business or a growing brand, we’ll prioritise activities that deliver the highest ROI and make the best use of your resources.
A well-planned strategy doesn't need to break the bank - it just needs to be smart and targeted.
Can you help me with a marketing strategy even if I don't have a big budget?
Absolutely! I specialise in crafting strategies that work within your budget. Whether you're a small business or a growing brand, we’ll prioritise activities that deliver the highest ROI and make the best use of your resources.
A well-planned strategy doesn't need to break the bank - it just needs to be smart and targeted.
Can you help me with a marketing strategy even if I don't have a big budget?
Absolutely! I specialise in crafting strategies that work within your budget. Whether you're a small business or a growing brand, we’ll prioritise activities that deliver the highest ROI and make the best use of your resources.
A well-planned strategy doesn't need to break the bank - it just needs to be smart and targeted.
Can you help me with a marketing strategy even if I don't have a big budget?
Absolutely! I specialize in crafting strategies that work within your budget.
Whether you're a small business or a growing brand, we’ll prioritize activities that deliver the highest ROI and make the best use of your resources.
A well-planned strategy doesn't need to break the bank - it just needs to be smart and targeted.
How much does it cost to work with you?
Pricing varies depending on the scope of the project as I offer both one off project costs, as well as monthly retainers.
Let’s chat to find the right solution for your needs and budget.
How much does it cost to work with you?
Pricing varies depending on the scope of the project as I offer both one off project costs, as well as monthly retainers.
Let’s chat to find the right solution for your needs and budget.
How much does it cost to work with you?
Pricing varies depending on the scope of the project as I offer both one off project costs, as well as monthly retainers.
Let’s chat to find the right solution for your needs and budget.
How much does it cost to work with you?
Pricing varies depending on the scope of the project as I offer both one off project costs, as well as monthly retainers.
Let’s chat to find the right solution for your needs and budget.
How long does a project typically take?
Timelines depend on the complexity of the project, but most marketing strategies and campaign ideas are developed within 4-8 weeks.
How long does a project typically take?
Timelines depend on the complexity of the project, but most marketing strategies and campaign ideas are developed within 4-8 weeks.
How long does a project typically take?
Timelines depend on the complexity of the project, but most marketing strategies and campaign ideas are developed within 4-8 weeks.
How long does a project typically take?
Timelines depend on the complexity of the project, but most marketing strategies and campaign ideas are developed within 4-8 weeks.
What types of businesses do you work with?
I primarily work with FMCG brands, SMEs startups, and founders, but I’m open to collaborating with anyone passionate about building their brand.
What types of businesses do you work with?
I primarily work with FMCG brands, SMEs startups, and founders, but I’m open to collaborating with anyone passionate about building their brand.
What types of businesses do you work with?
I primarily work with FMCG brands, SMEs startups, and founders, but I’m open to collaborating with anyone passionate about building their brand.
What types of businesses do you work with?
I primarily work with FMCG brands, SMEs startups, and founders, but I’m open to collaborating with anyone passionate about building their brand.
Do you offer ongoing support?
Absolutely!
Whether you need one-off projects or a long-term partnership, I tailor my services to suit your needs.
Do you offer ongoing support?
Absolutely!
Whether you need one-off projects or a long-term partnership, I tailor my services to suit your needs.
Do you offer ongoing support?
Absolutely!
Whether you need one-off projects or a long-term partnership, I tailor my services to suit your needs.
Do you offer ongoing support?
Absolutely!
Whether you need one-off projects or a long-term partnership, I tailor my services to suit your needs.
Subscribe to my newsletter!
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Subscribe to my newsletter!
Get marketing insights, resources, personal branding tips,
exclusive access to webinars and more.
Get marketing insights, resources, personal branding tips,
exclusive access to webinars and more.
Get marketing insights, resources, personal branding tips, exclusive access to webinars and more.
Subscribe to my newsletter!
Get marketing insights, resources, personal branding tips,
exclusive access to webinars and more.
© 2025 Chanel Clark. All rights reserved.
© 2025 Chanel Clark. All rights reserved.