Helping Brands Build Communities
Helping Brands Build Communities
Helping Brands Grow with Tailored Marketing Strategies
Community is the growth channel most businesses haven't tried. Learn how to build a community that drives connection, advocacy, retention, and growth - without needing a big budget or team.
There’s no catch or post-call fee. It’s 100% Free
Trusted by:
Ranked #1 Linkedin
Ranked #1 Linkedin
Growth & Strategy Expert in Australia/New Zealand
Growth & Strategy Expert in Australia/New Zealand
+
+
Brands Served
Brands Served
+
+
Linkedin Community
Linkedin Community
Ranked #1 Linkedin
Growth & Strategy Expert in Australia/New Zealand
+
Brands Served
+
Linkedin Community
Ranked #1 Linkedin
Growth & Strategy Expert in Australia/New Zealand
+
Brands Served
+
Linkedin Community
What community building can solve
What community building can solve
What community building can solve
This is for you if:
This is for you if:
This is for you if:
You're looking for a new growth channel
You've tried content, social media, email marketing, paid ads, or SEO and you're looking for a way to build deeper relationships with your audience. You want to create something people don't just buy from, but belong to.
You're looking for a new growth channel
You've tried content, social media, email marketing, paid ads, or SEO and you're looking for a way to build deeper relationships with your audience. You want to create something people don't just buy from, but belong to.
You're looking for a new growth channel
You've tried content, social media, email marketing, paid ads, or SEO and you're looking for a way to build deeper relationships with your audience. You want to create something people don't just buy from, but belong to.
You want to create more than just followers
You're not interested in vanity metrics. You want genuine connection, advocacy, referrals, word-of-mouth, customer loyalty, and a community that supports each other - not just another audience that scrolls past your content.
You want to create more than just followers
You're not interested in vanity metrics. You want genuine connection, advocacy, referrals, word-of-mouth, customer loyalty, and a community that supports each other - not just another audience that scrolls past your content.
You want to create more than just followers
You're not interested in vanity metrics. You want genuine connection, advocacy, referrals, word-of-mouth, customer loyalty, and a community that supports each other - not just another audience that scrolls past your content.
You have an idea but you don't know where to start
You know you'd love to build a community around your brand, business, industry, passion, or audience, but you're overwhelmed by the options. Platforms, content, events, memberships, engagement... where do you even begin? This cohort gives you a clear roadmap.
You have an idea but you don't know where to start
You know you'd love to build a community around your brand, business, industry, passion, or audience, but you're overwhelmed by the options. Platforms, content, events, memberships, engagement... where do you even begin? This cohort gives you a clear roadmap.
You have an idea but you don't know where to start
You know you'd love to build a community around your brand, business, industry, passion, or audience, but you're overwhelmed by the options. Platforms, content, events, memberships, engagement... where do you even begin? This cohort gives you a clear roadmap.
You want to learn from someone who has actually done it
You want practical lessons, frameworks, templates, and real-world examples from someone who has built a community from scratch to 17,000+ members, sold out events, launched memberships, and turned community into a sustainable business model.
You want to learn from someone who has actually done it
You want practical lessons, frameworks, templates, and real-world examples from someone who has built a community from scratch to 17,000+ members, sold out events, launched memberships, and turned community into a sustainable business model.
You want to learn from someone who has actually done it
You want practical lessons, frameworks, templates, and real-world examples from someone who has built a community from scratch to 17,000+ members, sold out events, launched memberships, and turned community into a sustainable business model.
"You can tell Chanel is genuinely obsessed with community building - in the best possible way. Her energy, expertise, and commitment to helping every participant succeed made this one of the most valuable programs I've ever been part of."
Jodi Linder
General Manager at First Light Flower Essences
"You can tell Chanel is genuinely obsessed with community building - in the best possible way. Her energy, expertise, and commitment to helping every participant succeed made this one of the most valuable programs I've ever been part of."
Jodi Linder
General Manager at First Light Flower Essences
"You can tell Chanel is genuinely obsessed with community building - in the best possible way. Her energy, expertise, and commitment to helping every participant succeed made this one of the most valuable programs I've ever been part of."
Jodi Linder
General Manager at First Light Flower Essences
"You can tell Chanel is genuinely obsessed with community building - in the best possible way. Her energy, expertise, and commitment to helping every participant succeed made this one of the most valuable programs I've ever been part of."
Jodi Linder
General Manager at First Light Flower Essences
Features and benefits
Features and benefits
Features and benefits
What you will get
What you will get
What you will get
Practical tools, proven frameworks, and hands-on support to help you build a community people genuinely want to be part of.
01
A complete community strategy
Walk away with a clear plan for your community, including your purpose, positioning, audience, value proposition, and growth goals.
01
A complete community strategy
Walk away with a clear plan for your community, including your purpose, positioning, audience, value proposition, and growth goals.
02
Proven frameworks & templates
Skip the guesswork. Get access to the frameworks, worksheets, templates, and resources I've used to build communities from scratch.
02
Proven frameworks & templates
Skip the guesswork. Get access to the frameworks, worksheets, templates, and resources I've used to build communities from scratch.
03
Live coaching & feedback
Bring your ideas, challenges, and questions to each session and receive direct feedback to help shape your community in real time.
03
Live coaching & feedback
Bring your ideas, challenges, and questions to each session and receive direct feedback to help shape your community in real time.
04
A step-by-step launch plan
Whether you're starting from zero or refining an existing community, you'll leave with a practical roadmap for what to do next.
04
A step-by-step launch plan
Whether you're starting from zero or refining an existing community, you'll leave with a practical roadmap for what to do next.
05
A community of community builders
Build alongside founders, marketers, creators, consultants, and operators who are all working towards the same goal. Learn from each other's wins, challenges, and ideas.
05
A community of community builders
Build alongside founders, marketers, creators, consultants, and operators who are all working towards the same goal. Learn from each other's wins, challenges, and ideas.
06
Real world lessons, not theory
Learn what actually works from someone who has built a 17,000+ member community, sold-out events, memberships, mentorship programs, and partnerships—without a huge team or budget.
06
Real world lessons, not theory
Learn what actually works from someone who has built a 17,000+ member community, sold-out events, memberships, mentorship programs, and partnerships—without a huge team or budget.
"Chanel’s strengths are community management, marketing strategy, socials, event management and really strong relationship building. She’s done an amazing job of engaging with the broader Ārepa community which has really championed our brand and its personality. She’s always hustling, getting inspiration for collabs, networking and engaging with a broad range of influencers and built partnerships that have really helped to get Ārepa on the map and contributed towards our first million dollar month."
Zac Robinson
Co-Founder at Arepa
"Chanel’s strengths are community management, marketing strategy, socials, event management and really strong relationship building. She’s done an amazing job of engaging with the broader Ārepa community which has really championed our brand and its personality. She’s always hustling, getting inspiration for collabs, networking and engaging with a broad range of influencers and built partnerships that have really helped to get Ārepa on the map and contributed towards our first million dollar month."
Zac Robinson
Co-Founder at Arepa
"Chanel’s strengths are community management, marketing strategy, socials, event management and really strong relationship building. She’s done an amazing job of engaging with the broader Ārepa community which has really championed our brand and its personality. She’s always hustling, getting inspiration for collabs, networking and engaging with a broad range of influencers and built partnerships that have really helped to get Ārepa on the map and contributed towards our first million dollar month."
Zac Robinson
Co-Founder at Arepa
"Chanel’s strengths are community management, marketing strategy, socials, event management and really strong relationship building. She’s done an amazing job of engaging with the broader Ārepa community which has really championed our brand and its personality. She’s always hustling, getting inspiration for collabs, networking and engaging with a broad range of influencers and built partnerships that have really helped to get Ārepa on the map and contributed towards our first million dollar month."
Zac Robinson
Co-Founder at Arepa
My process
My process
My process
A simple, practical approach to building communities that people genuinely want to be part of.
A simple, practical approach to building communities that people genuinely want to be part of.
A simple, practical approach to building communities that people genuinely want to be part of.
1. Define your why
Every successful community starts with a clear purpose
I will help you:
Define why your community should exist
Identify who you're building it for
Develop your community value proposition
Set clear goals and measures of success
1. Define your why
Every successful community starts with a clear purpose
I will help you:
Define why your community should exist
Identify who you're building it for
Develop your community value proposition
Set clear goals and measures of success
2. Design your experience
Create a community people genuinely want to be part of.
I will help you:
Map out your member journey
Design engagement and retention strategies
Develop your content and event framework
Create rituals, traditions, and moments of connection
2. Design your experience
Create a community people genuinely want to be part of.
I will help you:
Map out your member journey
Design engagement and retention strategies
Develop your content and event framework
Create rituals, traditions, and moments of connection
3. Build your growth engine
Learn how to attract the right people and build momentum.
I will help you:
Develop your launch and growth strategy
Create referral and advocacy loops
Explore partnerships and collaboration opportunities
Build sustainable acquisition channels
3. Build your growth engine
Learn how to attract the right people and build momentum.
I will help you:
Develop your launch and growth strategy
Create referral and advocacy loops
Explore partnerships and collaboration opportunities
Build sustainable acquisition channels
4. Launch & scale with confidence
Turn your strategy into action with a clear roadmap.
I will help you:
Build your 90-day action plan
Establish success metrics and reporting
Create systems for ongoing engagement
Develop a long-term growth and sustainability plan
4. Launch & scale with confidence
Turn your strategy into action with a clear roadmap.
I will help you:
Build your 90-day action plan
Establish success metrics and reporting
Create systems for ongoing engagement
Develop a long-term growth and sustainability plan
Resources
Resources
Resources
Tools & Insights for Marketers
Tools & Insights for Marketers
Tools & Insights for Marketers
I don’t believe in gatekeeping - just practical, proven marketing help.
These resources and templates are designed to save you time, sharpen your strategy, and drive real results. From planning your marketing to mastering the funnel, you’ll find everything you need.
Plus, my monthly newsletter delivers insights, tips, and inspiration straight to your inbox.
I don’t believe in gatekeeping - just practical, proven marketing help.
These resources and templates are designed to save you time, sharpen your strategy, and drive real results. From planning your marketing to mastering the funnel, you’ll find everything you need.
Plus, my monthly newsletter delivers insights, tips, and inspiration straight to your inbox.
I don’t believe in gatekeeping - just practical, proven marketing help.
These resources and templates are designed to save you time, sharpen your strategy, and drive real results. From planning your marketing to mastering the funnel, you’ll find everything you need.
Plus, my monthly newsletter delivers insights, tips, and inspiration straight to your inbox.
I don’t believe in gatekeeping - just practical, proven marketing help.
These resources and templates are designed to save you time, sharpen your strategy, and drive real results. From planning your marketing to mastering the funnel, you’ll find everything you need.
Plus, my monthly newsletter delivers insights, tips, and inspiration straight to your inbox.
Marketing Calendar Template
Built for busy foudners and marketing managers to streamline planning, and attract the right audience.
✅ Key campaign moments
✅ 30 ready-to-use content ideas
✅ A step-by-step video to get started fast
✅ One central place for all marketing activity
Marketing Calendar Template
Built for busy foudners and marketing managers to streamline planning, and attract the right audience.
✅ Key campaign moments
✅ 30 ready-to-use content ideas
✅ A step-by-step video to get started fast
✅ One central place for all marketing activity
Marketing Calendar Template
Built for busy foudners and marketing managers to streamline planning, and attract the right audience.
✅ Key campaign moments
✅ 30 ready-to-use content ideas
✅ A step-by-step video to get started fast
✅ One central place for all marketing activity
Marketing Calendar Template
Built for busy foudners and marketing managers to streamline planning, and attract the right audience.
✅ Key campaign moments
✅ 30 ready-to-use content ideas
✅ A step-by-step video to get started fast
✅ One central place for all marketing activity
The Ultimate Marketing Strategy Blueprint
A step-by-step guide to help your businesses create a clear, actionable marketing strategy for 2025 and beyond.
✅ How to choose the right channels
✅ Step-by-step process to build a clear plan
✅ Goal-setting framework tailored to you
✅ Tools to measure success and track progress
The Ultimate Marketing Strategy Blueprint
A step-by-step guide to help your businesses create a clear, actionable marketing strategy for 2025 and beyond.
✅ How to choose the right channels
✅ Step-by-step process to build a clear plan
✅ Goal-setting framework tailored to you
✅ Tools to measure success and track progress
The Ultimate Marketing Strategy Blueprint
A step-by-step guide to help your businesses create a clear, actionable marketing strategy for 2025 and beyond.
✅ How to choose the right channels
✅ Step-by-step process to build a clear plan
✅ Goal-setting framework tailored to you
✅ Tools to measure success and track progress
The Ultimate Marketing Strategy Blueprint
A step-by-step guide to help your businesses create a clear, actionable marketing strategy for 2025 and beyond.
✅ How to choose the right channels
✅ Step-by-step process to build a clear plan
✅ Goal-setting framework tailored to you
✅ Tools to measure success and track progress
Marketing Funnel Roadmap
A clear, step-by-step framework to help you attract, engage, and convert customers effectively and strategically.
✅ A total breakdown of the marketing funnel
✅ Strategies to attract, engage, and convert
✅ Practical examples tailored to your businesses
✅ A framework to build loyalty and drive purchases
Marketing Funnel Roadmap
A clear, step-by-step framework to help you attract, engage, and convert customers effectively and strategically.
✅ A total breakdown of the marketing funnel
✅ Strategies to attract, engage, and convert
✅ Practical examples tailored to your businesses
✅ A framework to build loyalty and drive purchases
Marketing Funnel Roadmap
A clear, step-by-step framework to help you attract, engage, and convert customers effectively and strategically.
✅ A total breakdown of the marketing funnel
✅ Strategies to attract, engage, and convert
✅ Practical examples tailored to your businesses
✅ A framework to build loyalty and drive purchases
Marketing Funnel Roadmap
A clear, step-by-step framework to help you attract, engage, and convert customers effectively and strategically.
✅ A total breakdown of the marketing funnel
✅ Strategies to attract, engage, and convert
✅ Practical examples tailored to your businesses
✅ A framework to build loyalty and drive purchases
Trade Show Marketing Ideas Guide
A step-by-step guide to help you maximise your impact at trade shows through planned content ideas and more.
✅ Tips for generating leads
✅ Ideas for engaging brand activations
✅ Step-by-step plan to follow up post-event
✅ Strategies to attract the right audience
Trade Show Marketing Ideas Guide
A step-by-step guide to help you maximise your impact at trade shows through planned content ideas and more.
✅ Tips for generating leads
✅ Ideas for engaging brand activations
✅ Step-by-step plan to follow up post-event
✅ Strategies to attract the right audience
Trade Show Marketing Ideas Guide
A step-by-step guide to help you maximise your impact at trade shows through planned content ideas and more.
✅ Tips for generating leads
✅ Ideas for engaging brand activations
✅ Step-by-step plan to follow up post-event
✅ Strategies to attract the right audience
Trade Show Marketing Ideas Guide
A step-by-step guide to help you maximise your impact at trade shows through planned content ideas and more.
✅ Tips for generating leads
✅ Ideas for engaging brand activations
✅ Step-by-step plan to follow up post-event
✅ Strategies to attract the right audience
"Chanel was amazing with providing a refreshing view on where to best spend our marketing efforts across socials. I would definitely recommend Chanel for any marketer who needs a fresh perspective."
Stacey Fairclough
Marketing Manager at Dosh
"Chanel was amazing with providing a refreshing view on where to best spend our marketing efforts across socials. I would definitely recommend Chanel for any marketer who needs a fresh perspective."
Stacey Fairclough
Marketing Manager at Dosh
"Chanel was amazing with providing a refreshing view on where to best spend our marketing efforts across socials. I would definitely recommend Chanel for any marketer who needs a fresh perspective."
Stacey Fairclough
Marketing Manager at Dosh
"Chanel was amazing with providing a refreshing view on where to best spend our marketing efforts across socials. I would definitely recommend Chanel for any marketer who needs a fresh perspective."
Stacey Fairclough
Marketing Manager at Dosh
A bit about me
A bit about me
A bit about me
Hey, I’m Chanel!
Hey, I’m Chanel!
Hey, I’m Chanel!
I'm a community builder, marketer, and the Founder of The Community Club and The Marketing Club.
Over the last few years, I've grown The Marketing Club from an idea I thought might attract 20 people into a thriving community of 17,000+ marketers across Australia and New Zealand.
Along the way, I've launched memberships, mentorship programs, online communities, educational events, networking experiences, and sold-out conferences that have connected thousands of people across the industry.
What fascinates me most isn't marketing, it's what makes people belong.
Why do people join communities? What makes them stay? What turns members into advocates and audiences into movements?
Those questions have become an obsession of mine.
Through The Community Club, I help founders, marketers, creators, consultants, and businesses build communities that drive connection, advocacy, retention, and growth. My approach is built on real-world experience, practical frameworks, and lessons learned from building communities from scratch—not textbook theory.
Now, I'm sharing everything I've learned to help others build communities that people genuinely want to be part of. 💜
Why Community Building?
Why Community Building?
I believe community is one of the most underutilised growth channels available today.
When done well, it can become a brand's greatest competitive advantage, creating loyal customers, meaningful relationships, and opportunities that no advertising budget can buy.
Book your FREE 30 minute call now so we can chat about how
I can help you build your community
Book your FREE 30 minute call now so we can chat about how
I can help you build your community
Book your FREE 30 minute call now so we can chat about how I can help make the most of your marketing.
What problems I solve
What problems I solve
What problems I solve
Why I'm the right choice for you
Why I'm the right choice for you
Choosing the right partner can be the difference between growth and stagnation.
Here’s what you risk missing out on if we don’t work together:
Choosing the right partner can be the difference between growth and stagnation.
Here’s what you risk missing out on if we don’t work together:
Choosing the right partner can be the difference between growth and stagnation.
Here’s what you risk missing out on if we don’t work together:
What problems I solve
Why I'm the right choice for you
Choosing the right partner can be the difference between growth and stagnation.
Here’s what you risk missing out on if we don’t work together:
I've built a community from scratch
I've built a community from scratch
What started as a simple idea to bring marketers together has grown into a community of 17,000+ members across Australia and New Zealand. I've experienced every stage of community building—from launching with zero members to scaling a thriving ecosystem.
I've turned community into real-world experiences
I've turned community into real-world experiences
Community isn't just online. I've built and delivered hundreds of events, including two sold-out Marketers Day conferences that brought together 500 marketers through the power of community-led growth.
Community isn't just online. I've built and delivered hundreds of events, including two sold-out Marketers Day conferences that brought together 500 marketers through the power of community-led growth.
I've proven community can drive business growth
I've proven community can drive business growth
I've seen firsthand how community can generate partnerships, memberships, referrals, advocacy, content, opportunities, and revenue. This isn't theory—it's a channel I've used to build sustainable businesses.
I share what actually works
I share what actually works
You'll get the frameworks, templates, lessons, and systems I've developed through years of trial and error - not generic advice pulled from a textbook or a LinkedIn post.
You'll get the frameworks, templates, lessons, and systems I've developed through years of trial and error - not generic advice pulled from a textbook or a LinkedIn post.
I've made the mistakes so you don't have to
I've made the mistakes so you don't have to
Building communities isn't always glamorous. I've learned what works, what doesn't, and where people waste time, money, and energy. I'll help you avoid the common pitfalls and accelerate your progress.
Building communities isn't always glamorous. I've learned what works, what doesn't, and where people waste time, money, and energy. I'll help you avoid the common pitfalls and accelerate your progress.
I'm doing this 24/7
Unlike many courses taught by people who built something years ago, community building is what I do every day. You're learning from someone actively growing communities, running events, launching programs, and testing new ideas in real time.
Unlike many courses taught by people who built something years ago, community building is what I do every day. You're learning from someone actively growing communities, running events, launching programs, and testing new ideas in real time.
Are you ready to harness the power of community building?
Are you ready to harness the power of community building?
Wall of love
Wall of love
Wall of love
Don’t take my word for it,
see what other brands said!
"Chanel's workshop helped us uncover key marketing challenges and opportunities. She skillfully guided us beyond the obvious, providing a clear strategy and timeline for moving forward. We appreciated her authentic, personal approach and commitment to our success. She’s always got your back!"
Nichola Quail
Founder at Insights Exchange
"Working with Chanel was incredibly valuable for our small coffee business as she drew on her personal experience to provide practical advice without the BS! She helped us refine our marketing strategies through her understanding of the challenges small businesses face and offered insightful solutions that we can implement immediately. We're excited to apply her guidance and see the results."
Garett
Co-Founder at May Coffee
"What an unreal session! Not only did we get some really detailed ideas around how to build a community, Chanel was able to give us a solid steer around digital and website plans. We walked away with clarity of thought and an energy to crack on. Highly recommend"
Glenn Noble
Co-Founder at The Wild Pet Food Co
"I'm impressed by both Chanel's generosity and her breadth of marketing knowledge. It's always helpful to receive advice from someone with a fresh perspective, as it helps me see beyond the obvious or simple things I might otherwise overlook."
Linh Dao
Global Marketing Manager at Felix
"What a legend! My short call with Chanel had some really great insights, lightbulb moments and plenty of helpful suggestions that gave me the kickstart I needed to get out of my own head when it comes to marketing and social media."
Brad Stent
Founder at Oaia Road Entertainemnt
"GreenAir loved working with Chanel, she had a great energy about her and could think outside of the square. As a business you need to surround yourself with passionate people with self-drive and motivation to make change.Chanel ticked all of these boxes."
Simon Chamberlain
Managing Director at Green Air
"I booked a 45-minute consultation with Chanel for some guidance on my brand, and she was fantastic to work with. Chanel was extremely organized and professional throughout the entire session. The conversation flowed seamlessly, and I walked away with several valuable takeaways."
Rohan
Founder at Go Generosity
"I reached out to Chanel to help me with my startup messaging, specifically fine tuning my brand aphorism. She was very quickly able to get on the same page and assist me to articulate my brand statement, and finetune my content pillars. Both professional and very talented at what she does, she is fantastic to work with."
Nancy Vincent
Onaji Cosmetics
"Chanel was amazing with providing a refreshing view on where to best spend our marketing efforts across socials. I would definitely recommend Chanel for any marketer who needs a fresh perspective."
Stacey Fairclough
Marketing Manager at Dosh
Still overthinking?
What's holding you back?
01
01
"I don't have a community idea yet."
Perfect. Most people join the cohort with a rough idea, not a fully formed plan. We'll help you identify the opportunity, audience, and purpose before you build anything.
02
02
"I don't have enough time"
"I don't have enough time"
Neither did I. Community building doesn't have to mean running events every week or posting constantly. You'll learn how to build something sustainable around the time and resources you actually have.
03
03
"I don't know if it will work for my business"
"I don't know if it will work for my business"
If you have customers, clients, members, employees, partners, or an audience - you have the foundations of a community. The question isn't whether community can work, it's what type of community makes sense for you.
04
04
"I'm worried no one will join"
"I'm worried no one will join"
Every community starts with one person. The Marketing Club started with a simple idea and a handful of people willing to show up. Growth comes from creating value, not having a huge audience on day one.
05
05
"I don't have a bid budget"
"I don't have a bid budget"
Good news. Some of the best communities are built through consistency, connection, and creativity, not paid advertising. I'll show you how to grow without needing a huge budget or team.
06
06
"I don't know where to start"
"I don't know where to start"
That's exactly why this cohort exists. You'll leave with a clear strategy, practical framework, and action plan so you're no longer guessing your next move.
Still overthinking?
What's holding you back?
01
"I don't have a community idea yet."
Perfect. Most people join the cohort with a rough idea, not a fully formed plan. We'll help you identify the opportunity, audience, and purpose before you build anything.
02
"I don't have enough time"
Neither did I. Community building doesn't have to mean running events every week or posting constantly. You'll learn how to build something sustainable around the time and resources you actually have.
03
"I don't know if it will work for my business"
If you have customers, clients, members, employees, partners, or an audience - you have the foundations of a community. The question isn't whether community can work, it's what type of community makes sense for you.
04
"I'm worried no one will join"
Every community starts with one person. The Marketing Club started with a simple idea and a handful of people willing to show up. Growth comes from creating value, not having a huge audience on day one.
05
"I don't have a bid budget"
Good news. Some of the best communities are built through consistency, connection, and creativity, not paid advertising. I'll show you how to grow without needing a huge budget or team.
06
"I don't know where to start"
That's exactly why this cohort exists. You'll leave with a clear strategy, practical framework, and action plan so you're no longer guessing your next move.
Still overthinking?
Here’s Some More Reasons Why Your Brand Needs Me
01
"I don't have a community idea yet."
Perfect. Most people join the cohort with a rough idea, not a fully formed plan. We'll help you identify the opportunity, audience, and purpose before you build anything.
02
"I don't have enough time"
Neither did I. Community building doesn't have to mean running events every week or posting constantly. You'll learn how to build something sustainable around the time and resources you actually have.
03
"I don't know if it will work for my business"
If you have customers, clients, members, employees, partners, or an audience - you have the foundations of a community. The question isn't whether community can work, it's what type of community makes sense for you.
04
"I'm worried no one will join"
Every community starts with one person. The Marketing Club started with a simple idea and a handful of people willing to show up. Growth comes from creating value, not having a huge audience on day one.
05
"I don't have a bid budget"
Good news. Some of the best communities are built through consistency, connection, and creativity, not paid advertising. I'll show you how to grow without needing a huge budget or team.
06
"I don't know where to start"
That's exactly why this cohort exists. You'll leave with a clear strategy, practical framework, and action plan so you're no longer guessing your next move.
FAQs
FAQs
FAQs
Do I need to have a community before joining?
Not at all. Many people join with a rough idea or simply a desire to explore community as a growth channel. Throughout the cohort, we'll work together to define your purpose, audience, and strategy.
Do I need to have a community before joining?
Not at all. Many people join with a rough idea or simply a desire to explore community as a growth channel. Throughout the cohort, we'll work together to define your purpose, audience, and strategy.
Do I need to have a community before joining?
If you're feeling overwhelmed by where to focus your marketing efforts, unsure of how to reach your target audience, or not seeing the growth you'd like, it's a sign that a marketing strategy could help.
A clear, tailored plan will ensure your efforts are aligned with your business goals, make the best use of your budget, and help you stand out in your industry. If you're unsure, a quick audit of your current activities can reveal areas that could benefit from a more structured approach.
If you're feeling overwhelmed by where to focus your marketing efforts, unsure of how to reach your target audience, or not seeing the growth you'd like, it's a sign that a marketing strategy could help.
A clear, tailored plan will ensure your efforts are aligned with your business goals, make the best use of your budget, and help you stand out in your industry.
If you're unsure, a quick audit of your current activities can reveal areas that could benefit from a more structured approach.
Who is this cohort for?
The cohort is designed for founders, marketers, creators, consultants, community managers, membership organisations, and anyone looking to bring people together around a shared purpose, passion, profession, or brand.
Who is this cohort for?
The cohort is designed for founders, marketers, creators, consultants, community managers, membership organisations, and anyone looking to bring people together around a shared purpose, passion, profession, or brand.
Who is this cohort for?
A strategic marketing consultant helps businesses develop and execute tailored marketing plans that align with their goals.
We analyze market trends, identify growth opportunities, and create strategies to reach your target audience effectively.
Whether you're looking to build brand awareness, improve customer engagement, or increase sales, a strategic marketing consultant will ensure your marketing activities are streamlined and impactful.
How much time will I need to commit each week?
The live sessions run for approximately 60 minutes each week. You'll also have optional exercises and implementation work between sessions. Most participants spend 2-3 hours per week getting the most value from the program.
How much time will I need to commit each week?
The live sessions run for approximately 60 minutes each week. You'll also have optional exercises and implementation work between sessions. Most participants spend 2-3 hours per week getting the most value from the program.
How much time will I need to commit each week?
A marketing consultant brings an outside perspective, experience, and expertise that can help you avoid common pitfalls.
We offer fresh insights into your brand and customer journey, develop strategies to overcome challenges, and implement solutions that drive measurable results.
If you're struggling to create a clear direction or need help taking your marketing to the next level, a consultant can provide the guidance you need.
What if I already have a community?
Perfect. Whether you're starting from scratch or already have an existing community, the frameworks can be applied at any stage. We'll help you identify growth opportunities, improve engagement, and create a stronger strategy moving forward.
What if I already have a community?
Perfect. Whether you're starting from scratch or already have an existing community, the frameworks can be applied at any stage. We'll help you identify growth opportunities, improve engagement, and create a stronger strategy moving forward.
What if I already have a community?
If you’re not sure whether your marketing is delivering results, it could be time for a review. We help businesses assess their current campaigns, metrics, and ROI to identify what's working and where improvements can be made.
With the right KPIs in place, we can measure the success of your efforts and adjust strategies to ensure you're getting the best results possible.
Will I leave with an actual plan?
Yes. My goal isn't for you to leave inspired - it's for you to leave with a clear strategy. By the end of the cohort, you'll have a defined community concept, growth plan, engagement strategy, and practical next steps for launch or expansion.
Will I leave with an actual plan?
Yes. My goal isn't for you to leave inspired - it's for you to leave with a clear strategy. By the end of the cohort, you'll have a defined community concept, growth plan, engagement strategy, and practical next steps for launch or expansion.
Will I leave with an actual plan?
The timeline for seeing results can vary depending on your goals, budget, and the channels we focus on.
Some activities, like social media engagement or email marketing, can show results quickly, while others, like brand positioning or SEO, may take more time.
We’ll work with you to set realistic expectations and deliver measurable progress over time.
What makes this different?
Most community courses teach theory. This cohort is built around real-world experience from growing The Marketing Club to 17,000+ members across Australia and New Zealand, launching memberships, mentorship programs, online communities, and sold-out events. You'll learn what actually works from someone actively building communities every day.
What makes this different?
Most community courses teach theory. This cohort is built around real-world experience from growing The Marketing Club to 17,000+ members across Australia and New Zealand, launching memberships, mentorship programs, online communities, and sold-out events. You'll learn what actually works from someone actively building communities every day.
What makes this different?
A marketing strategy is the overall plan that defines your business goals, target audience, brand positioning, and the channels you’ll use to reach your audience.
Marketing tactics, on the other hand, are the specific actions taken to execute that strategy.
Think of strategy as the roadmap and tactics as the steps you take to get there.
Can you help me with a marketing strategy even if I don't have a big budget?
Absolutely! I specialise in crafting strategies that work within your budget. Whether you're a small business or a growing brand, we’ll prioritise activities that deliver the highest ROI and make the best use of your resources.
A well-planned strategy doesn't need to break the bank - it just needs to be smart and targeted.
Can you help me with a marketing strategy even if I don't have a big budget?
Absolutely! I specialise in crafting strategies that work within your budget. Whether you're a small business or a growing brand, we’ll prioritise activities that deliver the highest ROI and make the best use of your resources.
A well-planned strategy doesn't need to break the bank - it just needs to be smart and targeted.
Can you help me with a marketing strategy even if I don't have a big budget?
Absolutely! I specialize in crafting strategies that work within your budget.
Whether you're a small business or a growing brand, we’ll prioritize activities that deliver the highest ROI and make the best use of your resources.
A well-planned strategy doesn't need to break the bank - it just needs to be smart and targeted.
How much does it cost to work with you?
Pricing varies depending on the scope of the project as I offer both one off project costs, as well as monthly retainers.
Let’s chat to find the right solution for your needs and budget.
How much does it cost to work with you?
Pricing varies depending on the scope of the project as I offer both one off project costs, as well as monthly retainers.
Let’s chat to find the right solution for your needs and budget.
How much does it cost to work with you?
Pricing varies depending on the scope of the project as I offer both one off project costs, as well as monthly retainers.
Let’s chat to find the right solution for your needs and budget.
Will community building work for my business?
If you have customers, clients, employees, members, partners, or an audience, there's likely a community opportunity available to you. One of the first things we'll explore in the cohort is what type of community makes the most sense for your goals and business model.
Will community building work for my business?
If you have customers, clients, employees, members, partners, or an audience, there's likely a community opportunity available to you. One of the first things we'll explore in the cohort is what type of community makes the most sense for your goals and business model.
Will community building work for my business?
If you have customers, clients, employees, members, partners, or an audience, there's likely a community opportunity available to you. One of the first things we'll explore in the cohort is what type of community makes the most sense for your goals and business model.
What types of businesses do you work with?
Marketers always have my heart but community building is applicable for any type of business and in any industry!
What types of businesses do you work with?
Marketers always have my heart but community building is applicable for any type of business and in any industry!
What types of businesses do you work with?
Marketers always have my heart but community building is applicable for any type of business and in any industry!
Do you offer ongoing support?
Absolutely!
Part of the cohort is a dedicated slack channel with others in the cohort, plus access to all resources, recordings, homework and more.
Do you offer ongoing support?
Absolutely!
Part of the cohort is a dedicated slack channel with others in the cohort, plus access to all resources, recordings, homework and more.
Do you offer ongoing support?
Absolutely!
Whether you need one-off projects or a long-term partnership, I tailor my services to suit your needs.
Subscribe to my newsletter!
Subscribe to my newsletter!
Subscribe to my newsletter!
Get marketing insights, resources, personal branding tips,
exclusive access to webinars and more.
Get marketing insights, resources, personal branding tips,
exclusive access to webinars and more.
Get marketing insights, resources, personal branding tips, exclusive access to webinars and more.
Subscribe to my newsletter!
Get marketing insights, resources, personal branding tips,
exclusive access to webinars and more.
© 2025 Chanel Clark. All rights reserved.
© 2025 Chanel Clark. All rights reserved.